About Us

OUR STORY

Built by car lovers. Engineered for real-world shine. Priced with honesty.

Spiegel was born from a simple frustration—

car care in India promised everything, but delivered very little.

Either the products were overpriced and overhyped, or they were cheap and damaging. Shiny labels, bold claims, poor results. We knew cars deserved better.

So we built Spiegel.

Made by people who care about their cars

Spiegel isn’t a marketing brand created in an agency office.

It’s built by car owners, weekend detailers, and perfectionists who care about clean paint, safe finishes, and long-lasting results.

From daily-driven hatchbacks to luxury and performance cars, Spiegel products are designed to clean, protect, and enhance—without shortcuts, without fake promises.

Designed for Indian conditions

Indian roads are tough.

Heat, dust, rain, pollution—most products fail where it matters most.

Every Spiegel formula is:

  • Tested on real cars

  • Used in real garages

  • Proven under Indian weather and road conditions

If it doesn’t perform consistently, it doesn’t carry the Spiegel name.

What makes Spiegel different

Performance you can see

Spiegel products don’t just clean—they restore clarity, gloss, and confidence. The results speak for themselves.

Honest formulations

No exaggerated claims. No “miracle” marketing. We explain what each product does, how to use it, and why it works.

Premium quality. Fair pricing.

We believe great car care should be accessible. Spiegel delivers professional-grade performance without premium-brand pricing.

More than car care

Spiegel is not just about shampoos, cleaners, or microfiber towels.

It’s about building a culture of pride in car ownership.

We educate, we experiment, and we constantly improve—so every Spiegel product makes car care simpler, safer, and more satisfying.

Whether you’re:

  • Washing your car at home for the first time

  • Upgrading from generic products

  • Or chasing that perfect mirror finish

Spiegel is built for you.

Welcome to Spiegel

Clean. Clear. Confident.

Car care—done right.